Conclusion

In conclusion, the way of Ochado operating thier business with other tea series franchise competitors are different. Ochado is become famous and famous because of their concept in using Japanese Green Tea and Matcha as base for the drinks. Because most of the consumer of Ochado is female, female are more take care for thier health and beauty. So, Ochado are able bring the message to the customer about the healthier of their drink compare with other competitor. Besides that, Ochado able to provide more peace atmosphere for the in house customer so they able to sitting there and relax or have a discussion. And also the layout for the process of make payment and received item is crucial to make Ochado differentiate with others. By shorten the purchasing time of consumer is encourage the consumer to make an order in Ochado for solving the thirsty problem even running of time. The special design of signboard for top sales drinks and new taste drink not only help Ochado increase thier profit and also earn the brand recognize among the drinkers that Ochado are always lead in tea industry. Lastly, the Japanese thousand layers pan cake is shows that how special of Ochado by adopt the western culture whereby tea and cake is come up together during tea time but Ochado translate it to eastern by using Japanese cuisine.